“It can be said that some of the questionnaires used in these surveys contain everything but the proverbial kitchen sink, and once such a questionnaire has been filled in by a sizable group its author has the ‘basic’ data at hand for a half dozen articles. If he is fortunate enough to have punched card equipment, it becomes the misfortune of his professional contemporaries to find the literature being filled with results of cross tabulations which are so lacking in rationale as to be nonsensical. The ‘hypothesis’ step in scientific reasoning and research seems to be all too frequently ignored by the users of these techniques.”
McNemar, Q. (1946). Opinion-attitude methodology. Psychological Bulletin, 43(4), 289–374.